DIRS.INFO The most relevant business & tech news

☆ These innovative music marketers built agencies that use social media to boost artists and songs
▼ + stars: | 2024-02-28 | by ( Dan Whateley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +1 min

Social apps like TikTok and Instagram have become increasingly important in music marketing. Business Insider is highlighting 13 marketing firms that are creatively promoting songs on social. It's no secret that social media has become a major part of the artist and song promotion playbook. TikTok, in particular, has revolutionized how users discover not just new songs and artists but old ones too. Decades-old tracks like Matthew Wilder's "Break My Stride" have experienced a resurgence after trending on social media.

Persons: Matthew Wilder's Organizations: Business

☆ A top TikTok music exec who helped turn the app into a force in the industry is leaving the company
▼ + stars: | 2024-02-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +2 min

Read previewPaul Hourican, TikTok's global head of music partnerships and programming, is leaving the company, the executive confirmed to Business Insider. Hourican joined TikTok around four-and-half years ago in London as an executive heading up the company's UK music operations. From there, he jumped into a role overseeing its European music operations before expanding into a global leadership position on the music team. AdvertisementTikTok launched a massive push into the music business during Hourican's tenure at the company, rolling out a creator-hosted radio station on SiriusXM , a music-streaming app in five countries, and an artist-services arm called SoundOn. Recently, the company has been flexing its influence in music as it battles with Universal Music Group over song licensing.

Persons: —, Paul Hourican, Hourican, TikTok Organizations: Service, Business, Universal Music Group, LinkedIn Locations: London, SiriusXM, TikTok

"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."

Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver

☆ TikTok is pissing everyone off right now. Here's how its brute-force tactics could pay off — or backfire.
▼ + stars: | 2024-02-15 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The move was an about-face for the president, whose administration had spent years calling it a national security risk. AdvertisementIt’s been deep in a public spat over music licensing with one of its most important partners, Universal Music Group. Some users have said it’s ruining the app by promoting shopping over the funny skits and dancing videos that first made TikTok popular. For leaders at ByteDance, who often have the final say over product decisions at TikTok, copying ideas from Douyin to TikTok is part of their playbook.

Persons: —, TikTok, Joe Biden, Biden, Brandon, TikTok isn’t, it's, Taylor Swift, Olivia Rodrigo, UMG, ” TikTok, it’s, TikTok's, ByteDance, It’s, Meghana, Pissing, ” Michael Huppe, Katie Notopoulos, ” Dhar Organizations: Service, White, Business, Universal Music Group, Music, Black, Facebook, Google, Big Tech, ”, YouTube, Shopping Network Locations: TikTok, Washington, Meghana Dhar, China, ByteDance

☆ TikTok's feud with Universal has music marketers shifting campaigns to Instagram reels while some see an opportunity to plug other artists
▼ + stars: | 2024-02-13 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +4 min

But for music marketers tasked with helping artists and new releases go viral on social media, the show must go on. Others are encouraging creators and performers to use unofficial, user-uploaded versions of UMG artists' songs in TikTok videos. Other marketers have similarly shifted promotional efforts from TikTok to reels for UMG songs. Still, even without UMG artists' songs, TikTok remains a critical part of the song-marketing playbook, music marketers told BI. Some marketers are asking creators to swap in these unofficial tracks into muted videos to promote the UMG artists, several of the music marketers said.

Persons: TikTok, Olivia Rodrigo, Taylor Swift, they've, Simon Friend, Timothy Collins, Benjamin Ingrosso's, Benjamin, Collins, Friend Organizations: Universal Music, Business, Round, BI, Creed Media, Universal Music Group, TikTok

☆ Jellysmack president Sean Atkins is leaving the creator startup following recent layoffs
▼ + stars: | 2024-02-10 | by ( Amanda Perelli | Dan Whateley | ) www.businessinsider.com time to read: 1 min

Jellysmack president Sean Atkins is leaving the creator-monetization upstart. Atkins was announced as president in September 2021 after serving as an advisor. Media executive Sean Atkins is out as president of creator startup Jellysmack, the company confirmed to Business Insider. His last day at the company is set for next Friday, a company spokesperson told Business Insider in an emailed statement. This story is available exclusively to Business Insider subscribers.

Persons: Sean Atkins, Atkins, Jellysmack, Stefanie Schwartz Organizations: Media, Business, Jellysmack Entertainment

☆ Creator+ is looking to sell parts of its business as it winds down after raising $12 million to make movies starring influencers
▼ + stars: | 2024-02-06 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

The company began winding down operations at the end of last year, a source familiar with the matter told BI. This story is available exclusively to Business Insider subscribers. Creator+'s business launched in 2021 and aimed to produce six feature films that year that would begin airing in 2022, cofounder Jonathan Shambroom previously told BI. "The company reviewed acquisition offers for various aspects of its business — completed films, films in development, technology, brand IP, etc. Investors and industry professionals told BI that creators are better served as a vehicle to launch a separate business in areas like e-commerce rather than as a product or customer on their own.

Persons: Benjamin Grubbs, Jonathan Shambroom, TikTokers Griffin Johnson, Noah Beck, YouTubers, Jason Kilar's, Shambroom, Grubbs, Jane, —, It's, Rex Woodbury, they're Organizations: Business, Hulu, Netflix, . Entertainment, Amp Studios, BI, VC Locations: TikTokers, influencers

The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. AdvertisementHere are the annual salaries for a job at FaZe Clan:Legal Counsel: $142,273 median starting range; from $133,308 to $194,437FaZe Clan did not respond to BI's request for comment. At LTK, a senior software engineer would make $130,000Courtesy of LTKLTK, formerly known as RewardStyle, is an affiliate-marketing and social-commerce platform used by influencers across Instagram, YouTube, and TikTok. At Teachable, a level II senior software engineer would make $190,000Teachable is a platform where creators can build and sell online courses and coaching programs. Here are annual salary ranges for several jobs at Teachable:Data Analyst : $69,826 to $85,000: $69,826 to $85,000 Senior Software Engineer : $160,000 to $180,000: $160,000 to $180,000 Senior Software Engineer - Core : $150,000 to $170,000: $150,000 to $170,000 Senior Software Engineer II : $190,000: $190,000 Software Engineer: $125,000 to $135,000Teachable did not respond to BI's request for comment.

Persons: upstarts, we're, Justin Kenna, they've, ByteDance, Teachable, Konstantin Savusia, James Nord, Brandon Brown, Ryan Brown, Brian Mechem, Warby Parker, Grin, Amanda Perelli, Anthony, Alex Zaccaria, Nick Humphreys, Linktree's, Amber Venz, Baxter, Read, Sydney Bradley, economy's, Patreon, Chris Best, Jason Henry Substack Organizations: YouTube, Business, FaZe, Safety, Software, Security, Enterprise Security, FaZe Clan, Fohr, Inc, Grin Technologies, Facebook, Keli Network Inc, Business Affairs, Jellysmack, Linktree, Ops, RewardStyle Inc, Networks, Mighty Networks, Mighty Software, Engineering, Sydney, Sydney Bradley One, BI, Staff, Social, Data Engineering, Trust, Quality Assurance, Hotmart, & $ Locations: California, New York, Texas, FaZe, Fohr, Jellysmack, Karat, Linktree, LTK, Instagram, Dallas , Texas, Teachable

☆ Inside TikTok's fight against the most powerful music label in the industry and what could happen next
▼ + stars: | 2024-01-31 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Music licensing talks are heating up between TikTok and Universal Music Group as negotiations have left the conference room and entered the public sphere. "Their core mission is to generate as much money as they can from their recordings for their shareholders," David Herlihy, a copyright lawyer and music industry professor at Northeastern University, told BI. The company is in the process of launching a dedicated streaming app, TikTok Music, and has worked closely with artists on influencer listening parties, livestreams, and in-person events. But TikTok, as a global social giant, is an important product for music artists and labels. This is why the music industry is seeking to capture more value."

Persons: Taylor Swift, Ariana Grande, TikTok, It's, David Herlihy, David, Goliath, UMG, Tatiana Cirisano, Jonny Kaps, MIDiA's Cirisano Organizations: TikTok, Universal Music Group, Business, Hollywood, Warner Music Group, Sony Music Entertainment, Northeastern University, Music, MIDiA Research, YouTube, Universal, SiriusXM Locations: India, Australia

That's why the company adds suggested search terms above and below TikTok videos to encourage users to find and click on related posts they might enjoy. AdvertisementWhy does the TikTok search bar tend to amplify drama? The suggested search phrases on TikTok are determined algorithmically, not by a human, based on relevance and engagement factors, a spokesperson told Business Insider. The search results reflect what users are saying about the TikTok video. AdvertisementWhen inappropriate or unwanted search phrases slip through its content-moderation system, the company has a feature that lets users report a recommended search that violates its policies.

Persons: —, Christian Vierling, TikTok, who's, influencers, Joel Bervell, we're Organizations: Service, Business, Women's Health

It wasn't just because TikTok users love to gossip — the platform suggested names of popular models as related searches at the bottom of Paré's video. When Business Insider viewed the video, TikTok suggested searching for "devon windsor suitcase" and "Taylor Hill" in different search bars. As TikTok looks to boost search activity , the company is automatically generating suggested queries in the search bars on videos. AdvertisementSince user comments help feed recommended searches, trolls flooding a creator's comments section with rude phrases or false claims can impact what the app recommends their followers view next. AdvertisementLike Bervell, several other TikTokers expressed frustration at their lack of control over the recommended searches, which can end up being "gossipy," he said, or completely unrelated to their content.

Persons: —, TikTok influencer Taylor Paré, Devin Windsor, TikTok, Taylor, Paré, Julia McNamee, she's, Katarina Terentieva, influencers, Joel Bervell, Bervell, we're, Jahleane, It's, it's, Brett Dashevsky, Dashevsky Organizations: Service, Business, Industry, Group, Adobe Express, Google, BI, Economy, YouTube Locations: New York

☆ TikTok Shop buyers will have to pay higher order minimums to get free shipping as the company cuts back
▼ + stars: | 2024-01-24 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Read previewTikTok is making it harder to get free shipping on its e-commerce platform, Shop. The threshold for free shipping will remain at $5 for first-time buyers. TikTok's updated guidance notes that free shipping does not apply when it determines the shipping costs exceed "fair market price." TikTok acknowledged in its documentation that its free shipping subsidies may not last forever. Michael Herling, a merchant who sells hats on TikTok Shop, described the planned fee increases as a "real downer."

Persons: —, Sellers, TikTok, It's, Michael Herling, downer, Herling Organizations: Service, Business

Read previewTikTok's owner ByteDance is pushing a new campaign this week to promote its Pinterest-like app, Lemon8, according to three sources familiar with the effort. AdvertisementThe "100 Bucket List Ideas" promotion is the latest in a series of pushes by Lemon8 to pay influencers to plug the app. AdvertisementThe company has been using influencer promotions for Lemon8 since early 2023 when ByteDance sought to jump-start app downloads as it rolled out in the US and UK. While Lemon8 has by no means achieved the usage levels of its sister app TikTok, it has gradually gained an audience in the US and abroad. AdvertisementByteDance is also trying to grow other content-creation apps outside of TikTok and Lemon8, including its widely popular CapCut video-editing tool.

Persons: —, ByteDance, influencers, they've, Lemon8 Organizations: Service, Business, Apple, Lemon8, TikTok Locations: Lemon8, TikTok

☆ TikTok salary data: How much employees in different jobs make, from data scientist to software engineer
▼ + stars: | 2024-01-22 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Business Insider combed through public data to get a snapshot of how much TikTok pays US employees. TikTok and owner ByteDance have offered base salaries between $29 an hour and $455,600 a year. Related storiesBusiness Insider updated its analysis of how much TikTok employees make in the US, based on 2,517 US work-visa applications with salary data for around 965 jobs. The data includes base salaries only, not forms of compensation such as stock options or cash bonuses. AdvertisementOur full analysis breaks down salaries for jobs including product and engineering, data and research, e-commerce, and monetization and partnership-focused roles.

Persons: TikTok, ByteDance, —, It's Organizations: . Business, Service, Google, US Department of Labor's, Foreign Labor, Companies, Data Security

☆ A new survey shows what TikTokers actually search for, as the app inches into Google's domain
▼ + stars: | 2024-01-19 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

The app isn't close to challenging Google's search dominance (the companies have even partnered together). But as a video-first app, TikTok may be better suited for certain visual-leaning queries. A new Adobe Express survey, conducted in August by brand-engagement firm Fractl, examined what makes search different on TikTok and what its users typically look for. AdvertisementFor brands looking to post on TikTok, Adobe's report offered insights into the types of videos companies should make and what topics to focus on. Respondents tended to prefer "video tutorials," "product or service reviews," and "personal stories or anecdotes" when using TikTok as a search engine.

Persons: —, Fractl, TikTok, they've, Bing, Gen Z Organizations: Service, Business, Adobe Express, Adobe, Google

☆ How much TikTok pays employees in the US, from data scientists to software engineers, according to salary data
▼ + stars: | 2024-01-19 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +109 min

Some examples of salary offers for corporate functions include:AdvertisementAccountant, Expense Management : $73,000: $73,000 HR Business Partner : $127,680 median; ranging from $90,000 to $182,880: $127,680 median; ranging from $90,000 to $182,880 HR Specialist: $114,000 median; ranging from $85,000 to $170,000DesignEmployees on the design team "shape the visual representation" of TikTok's products and business, creating "unique designs that are not just visually appealing, but also express the aesthetic of our brand," the company wrote. : $320,000: $320,000 Android Software Engineer, TikTok Monetization : $210,000: $210,000 Android Software Engineer, TikTok Privacy : $190,000: $190,000 Android Software Engineer, TikTok Social : $126,640 median; ranging from $65,000 to $288,000: $126,640 median; ranging from $65,000 to $288,000 Android Software Engineer, TikTok User Growth : $227,000 median; ranging from $221,000 to $233,000: $227,000 median; ranging from $221,000 to $233,000 Applied Machine Learning Engineer : $273,340 median; ranging from $180,000 to $306,000: $273,340 median; ranging from $180,000 to $306,000 Applied Machine Learning Engineer, Recommendation : $190,000: $190,000 AR Effects Interactive Engineer : $125,000: $125,000 AR Software Engineer : $125,000: $125,000 Audio Engineer : $75,000: $75,000 Backend Engineer : $128,000: $128,000 Backend Engineer, Ads Platform : $172,000 median; ranging from $125,000 to $240,000: $172,000 median; ranging from $125,000 to $240,000 Backend Engineer, Content Ecosystem : $222,360: $222,360 Backend Engineer, Lark Innovation : $160,000: $160,000 Backend Engineer, Machine Learning : $157,680 median; ranging from $157,680 to $175,000: $157,680 median; ranging from $157,680 to $175,000 Backend Engineer, Risk Systems : $295,000 median; ranging from $150,000 to $320,000: $295,000 median; ranging from $150,000 to $320,000 Backend Engineer, TikTok Ads Creative and Ecosystem : $250,000: $250,000 Backend Engineer, TikTok Ads Creativity and Ecosystem : $207,500 median; ranging from $175,000 to $240,000: $207,500 median; ranging from $175,000 to $240,000 Backend Engineer, TikTok Eng. : $220,000 median; ranging from $160,000 to $285,000 0 #NUM! Software Engineer, Computer Vision : $165,000 median; ranging from $165,000 to $200,000: $165,000 median; ranging from $165,000 to $200,000 Software Engineer, Computer Vision, Intelligent Creation : $200,000 median; ranging from $200,000 to $265,000: $200,000 median; ranging from $200,000 to $265,000 Software Engineer, Core Services : $204,000 median; ranging from $125,000 to $244,680: $204,000 median; ranging from $125,000 to $244,680 Software Engineer, Core Service, Application Security : $129,680: $129,680 Software Engineer, CRM : $175,000 median; ranging from $125,000 to $300,555: $175,000 median; ranging from $125,000 to $300,555 Software Engineer, Data Access Team : $230,000: $230,000 Software Engineer, Data Mining : $169,680: $169,680 Software Engineer, Data Mining USDS : $182,400: $182,400 Software Engineer, Data Platform : $186,000 median; ranging from $170,000 to $216,880: $186,000 median; ranging from $170,000 to $216,880 Software Engineer, Data Security and Compliance : $180,000: $180,000 Software Engineer, Database Kernel Development : $130,000 median; ranging from $128,000 to $220,000: $130,000 median; ranging from $128,000 to $220,000 Software Engineer, Distributed Storage System : $285,000 median; ranging from $180,000 to $285,000: $285,000 median; ranging from $180,000 to $285,000 Software Engineer, Engineering Productivity : $195,000: $195,000 Software Engineer, Front-End : $147,000: $147,000 Software Engineer, Front-End, Ads Technology : $125,000: $125,000 Software Engineer, Full Stack : $180,000: $180,000 Software Engineer, Full Stack, Ads Technology : $147,500 median; ranging from $125,000 to $170,000: $147,500 median; ranging from $125,000 to $170,000 Software Engineer, Full Stack, E-Commerce Engineering and Architecture : $205,000: $205,000 Software Engineer, Full Stack, Vertical Solutions : $220,000: $220,000 Software Engineer, Global E-Commerce Customer Business : $195,000 median; ranging from $133,240 to $225,000: $195,000 median; ranging from $133,240 to $225,000 Software Engineer, Global Payment : $161,000 median; ranging from $155,000 to $215,000: $161,000 median; ranging from $155,000 to $215,000 Software Engineer, Gov. and Experience, TikTok E-Commerce : $241,540 median; ranging from $219,680 to $263,400: $241,540 median; ranging from $219,680 to $263,400 Software Engineer, GPU Management : $128,000 $128,000 $128,000 0 #NUM!

Persons: —, It's, TikTok, it's, ByteDance, TikTok Eng, Tiktok Organizations: Service, Business, US, of Foreign Labor, Live, US Data Security, Security, US Department of Labor, Corporate, Employees, TikTok, Tech, Commerce, Marketing, Staff, Trust, Safety, Brand, Android Software, Computer, Global Agency Relations, Global Security Technology, Infrastructure Engineering, Android, Machine, Interactive, Systems, Data Systems, Engineer, Commerce Data Intelligence, Commerce Logistics, Chain, Logistics, Media, US Tech Services, Big, Business Intelligence, Protection, Network Security, Business Systems, Cash, Cloud, Networking Software, Public, Tech Service, Technology, Technology Systems, Infrastructure, Network Business, NA, Defense, US Tech Service, Analytics, Research, Mining, Solutions, Tech Services, Pico, Forensics, Development, Control, Financial, CRM, Global, Learning, Traffic, TCMS, Communications, Graphics, Monetization Technology, Management, Products, Resources, IDC Logistics, DevOps, IOS, GNE Global, Software, Procurement, Commerce Global, Strategic, Global Business, Merchant, Mobile Security, Mobile Software, Multimedia Research, Regional, Sound Engineering, Professional Services, Community, Relations, Real, Commerce Trading, Creative, Enterprise, Virtual Network, Storage, Data Security, Smart, Finance, ML Systems, Cloud Infrastructure, TikTok US Tech Services, Monetization Tech, Learning Systems, Core Services, Core Service, Data Mining, Engineering, Commerce Engineering, Mobile, Revenue Management Locations: ByteDance, TikTok, TikTok Commerce, America, Mexico, Americas, Commerce

As 2024 kicks off, the creator economy is having an identity crisis. "The venture-scale generational companies are, yes, creator companies, but they're also typically fitting into another bucket." Why the creator economy has been 'disappointing'Once pitched as a rocket-ship opportunity, service companies in the creator economy that focus on products for influencers haven't delivered, investors and industry professionals told BI. Although the phrase already existed, the world needed a new way to describe this prospering industry, and thus, the term "creator economy" entered the mainstream. Lia Haberman, an influencer marketing expert and instructor at UCLA Extension, described influencer marketing as separate from the services arm of the creator industry that has faltered.

Persons: Grant Long, Koji, hasn't, Rex Woodbury, they're, it's, Woodbury, Figma, haven't, Ollie Forsyth, They've, Benjamin Grubbs, I'm, Goldman Sachs, Lia Haberman, Haberman, upstarts, Logan Paul, KSI, Marshall Sandman Organizations: TikTok, YouTube, Business, VC, UCLA, North, PitchBook, Animal

☆ India is blocking TikTok's owner from offering music streaming as the company looks to build a Spotify competitor
▼ + stars: | 2024-01-15 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok's owner is shuttering its music app Resso in India in response to government orders. The move comes as TikTok is rolling out a separate music app in five countries. AdvertisementTikTok's parent company ByteDance is shutting down its music-streaming app Resso in India at the end of this month, a company spokesperson confirmed to Business Insider. The app blends some of the social features of TikTok with music streaming. The company hasn't announced plans to roll out TikTok Music in India.

Persons: TikTok, —, Resso, hasn't, ByteDance, SiriusXM, Paul Hourican, Moneycontrol Organizations: Service, Business, Apple, Spotify, Apple Music, YouTube, US, BI Locations: India, China, Brazil, Indonesia, Australia, Mexico, Singapore, Mesa , Arizona

☆ 'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
▼ + stars: | 2024-01-15 | by ( Dan Whateley | ) www.businessinsider.com time to read: +2 min

"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days. Its studio deemphasized that it was a musical in marketing to avoid repelling certain moviegoers. While most ticket buyers knew it was a musical, some were "disappointed" by the genre, per Variety. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy .

Persons: —, Martin Luther King Jr, Tina Fey, Wonka, Marc Weinstock, Weinstock, Variety, Taylor Swift Organizations: Service, American, Associated Press, Variety, Warner Bros . Entertainment

☆ Thomson Reuters is exploring an AI deal as more tech giants court news publishers
▼ + stars: | 2024-01-15 | by ( Dan Whateley | ) www.businessinsider.com time to read: +2 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. This story is available exclusively to Business Insider subscribers. The company's vast data sets could be particularly useful for companies like OpenAI, Microsoft, or Google that are building generative AI features. AdvertisementSome media companies, including Business Insider owner Axel Springer, have already signed licensing deals with AI providers. Apple is also in discussions with some news publishers to gain access to content to bolster its generative AI efforts, per a New York Times report.

Persons: —, Thomson, We've, Steve Hasker, Axel Springer, Axel Springer's, OpenAI Organizations: Service, Thomson Reuters, Bloomberg, Business, Reuters, Microsoft, Politico, New York Times

He started making money on the app by offering fishing baits through TikTok Shop, selling around 92 strawberry- and sweet-corn-flavored "little bitz," for instance. "TikTok product violations are nearly enough to make me walk away," one merchant who sells children's products on TikTok Shop told BI. TikTok Shop officially launched in the US in September after months of testing and previous rollouts in other countries like the UK and Singapore. But lately, its AI detection system has run amok, Shop sellers told BI. Several TikTok Shop merchants told BI that it felt like submitting a ticket through the creator center felt like a dead end.

Persons: Joel, livestreaming, TikTok, Sellers, Jessica Slone, Anastasia Wesselink Moellering, Etsy Organizations: Business, TikTok Shop, Singapore, Bloomberg, TikTok, Shopify Locations: Chicago

☆ Why an $800 million social-commerce startup is betting on live shopping in the US and what it learned by first building a business in China
▼ + stars: | 2024-01-12 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +6 min

Could live shopping finally have its moment in the US market? "The initiative really was born out of our experience in China," Reis said. In China, Douyin "took market share away from the large other platforms," Reis said. On TikTok, shopping is entertainmentThere's a reason live shopping is gaining ground on TikTok: it's captivating. "Live shopping is all about entertainment."

Persons: Julian Reis, Reis, SuperOrdinary, it's, Olaplex, Byrd, TikTok, hasn't, ByteDance, we'd, We've, " Reis, everyone's Organizations: Business, Shop, Milk, Bloomberg, Brands, QVC Locations: China, TikTok, Shanghai, Los Angeles, Douyin

☆ Seeking nominations for innovative music marketers using social media to boost artists and songs
▼ + stars: | 2024-01-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +2 min

Business Insider is compiling a list of innovative music marketers that focus on social media. We want recommendations for individuals using apps like TikTok and Snapchat to promote music. Established artists and legacy tracks can also reemerge into the mainstream if they end up going viral on social media. AdvertisementBusiness Insider has reported on the myriad ways that social media and music are now connected. In 2024, we're looking to highlight music marketers who have done innovative work across social media in the past year.

Persons: —, influencers Organizations: Service, YouTube, We're

Surprise: Not every YouTuber edits their own videos. Often a behind-the-scenes gig, the lives and career paths of YouTube editors aren't as public as the stories behind the platform's stars. But like freelance work in media more broadly, many YouTube editors are still figuring out how to structure their payment rates and hours. And unlike in Hollywood where unions often dictate labor terms, YouTube editors are often on their own. Business Insider connected with editors, creators, agents, managers, and other digital-media industry professionals to learn more about the work of editors on YouTube.

Persons: Nicholas Stanley Erhart, Brittany, Broski, Tomlinson, YouTubers, Tony Santos, Thomas Frank, Cam Peddle Organizations: Business, YouTube Locations: Hollywood

☆ These 16 creator startups raised millions of dollars in 2023 despite a 'brutal' fundraising landscape
▼ + stars: | 2023-11-27 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

It's been a challenging fundraising year for creator-economy startups. Some creator upstarts have still managed to raise millions of dollars in 2023 despite constraining macroeconomic conditions. Link-in-bio upstart Hype in April announced it had raised a $10 million Series A. "We knew going into it that we are fundraising in arguably the most challenging fundraising environment in recent times," said Arthur Leopold, cofounder of the creator-marketing platform Agentio and a former president at Cameo. The funding ranged from a few million dollars to as much as $70 million for one startup.

Persons: It's, upstarts, Andreessen Horowitz, VCs, Kara Burney, Arthur Leopold, Leopold, Agentio, Steven Galanis, YouTuber Cody Ko, PitchBook Organizations: PitchBook, Business, Abstract Ventures, Founders Fund, Silicon Valley Bank, Craft Ventures, AlleyCorp Locations: Web3, Silicon, North America

Search resuls for: "Dan Whateley"

25 mentions found